BSH × AI Draw

From a Moment to a Personal Design

For BSH, we turned a classic event photo into a creative production process in which each participant played the leading role. The experience point placed in the brand area moved visitors beyond simply posing and put them at the centre of their own visual story.

Each participant photo entered an AI-assisted illustration flow and was reinterpreted as an original visual. The result carried the atmosphere of the BSH event while becoming a personal keepsake for its owner.

How the AI Draw Experience Worked

The experience was designed as an intuitive, quick flow that could keep pace with the event. After the capture, participants viewed their result on screen as their portrait was reimagined through a digital illustration aesthetic.

Making the creation process visible offered more than a standard photo moment: it let participants experience how their own moment became an original design in real time.

A Physical and Digital Brand Keepsake

AI Draw outputs became personal mementos participants could take away from the event. Aligned with BSH's bold, contemporary visual world, the experience brought technology, design and individual stories together at one touchpoint.

With this project, MetasoftCo demonstrated how AI-assisted portrait creation can become a warm, shareable and brand-specific corporate event experience.