DEFACTO x AFRA SARAÇOĞLU: AI FASHION EXPERIENCE
This special collection, created in collaboration with DeFacto and Afra Saraçoğlu, has been transformed into a digital experience using Metasoftco's pioneering artificial intelligence technologies. We offered participants a boundary-pushing "Virtual Try-On" activity, allowing them to see the collection's most iconic pieces on themselves in seconds.
Defacto
Yapay Zeka
Technologies Used
The Digital Twin of Fashion: The Afra Series is Now on You!
At the launch of DeFacto's Afra Saraçoğlu collection, we redefined the traditional fitting room experience with artificial intelligence. Thanks to the AI Try-On infrastructure developed by our Metasoftco team, participants experienced the style of the Afra series on themselves without the hassle of physically changing clothes. By analyzing participants' body forms, postures, and ambient lighting with our Stable Diffusion and precise ControlNet algorithms, we digitally dressed them in the selected outfits with photorealistic quality. This project, which blends the energy of Afra Saraçoğlu with DeFacto's modern line through technology, created a unique customer experience with high-resolution visuals produced in seconds and elevated the digital interaction of the event to new heights. At Metasoftco, we continue to transform fashion into an experience that can be lived in seconds with artificial intelligence, rather than merely observed.
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