Interactive Experiences & Digital Activations for the Automotive Industry
In the automotive sector, brand preference is shaped by emotional connection. We enhance every touchpoint with digital experiences — from test drive events to showroom openings.
Our approach in Automotive.
APPROACHAt automotive launches, visitors often have to form a brand connection before they ever get to physically experience the vehicle. We fill that gap with photo activations that use AI to virtually place the visitor inside the car, plus configuration kiosks where they preview their preferred color and trim package on screen and share it merged with their own photo.
At test drive events, data collection matters as much as the operational side. Pre-drive license and contact registration, an instant post-drive feedback form, and automatic transfer of that data into the showroom CRM mean the sales team walks away from the event with a ready-made list of qualified leads.
What we offer for Automotive.
SERVICESAI Photo & Vehicle Activation ↗
Let visitors take AI-powered photos with the featured vehicle and share them instantly.
02Interactive Showroom ↗
Enhance the showroom experience with large screens, touchscreen kiosks, and interactive product configurators.
03Lead Capture System ↗
Collect test drive registrations and potential customer information digitally.
04Gamification ↗
Turn showroom visits into fun experiences with competitions, giveaways, and point systems.
Automotive: frequently asked questions.
Schedule a project meeting for your vehicle launch event
GET A QUOTE ↗01What interactive solutions can be used at automotive launch events?
AI-powered photo shoots, vehicle configuration kiosks, test drive registration systems, and interactive competitions are the technologies that generate the highest engagement at automotive launches.
02How long does it take to digitize the showroom experience?
Depending on the project scope, standard interactive showroom solutions are ready for installation within 2–4 weeks. Projects requiring custom software development may take longer.
03What services does MetasoftCo offer at automotive fairs?
We help you stand out at automotive fairs with fair stand activations, visitor registration systems, branded photo booths, digital giveaway platforms, and lead capture apps.