Pegasus Airlines x Digital Gift Wheel: Event Gamification Case Study
We delivered a unique user experience to thousands of participants through our digital wheel of fortune activity, featuring a custom interface design and algorithmic reward system developed specifically for the Pegasus brand. By merging physical events with the power of digital, we elevated brand interaction to the highest level.
Pegasus Hava Yolları
İnteraktif Etkinlik
Project Overview: Brand Engagement Through Digital Gamification
At the fairs and events where Pegasus Airlines participated, we deployed our Digital Gift Wheel activation to boost interest in the stand area and provide attendees with a fun, interactive experience.
Our Solutions and Technology
Interactive Software: We developed a 100% customized wheel interface tailored to Pegasus' corporate identity.
Data Collection Module: We enabled attendees to leave their data by completing a short form before winning a gift.
Instant Reward System: We managed the transparent distribution of thousands of prizes — from airplane models to discount codes — in a digital environment.
Achieved Results
Within the scope of this project:
- Thousands of unique interactions were achieved throughout the fair.
- Waiting time in front of the stand was transformed into an enjoyable brand communication experience through the interactive activation.
- In the scope of corporate events, Pegasus became one of the most visited stands.
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